About Us

Superior Bait & Tackle is a family-run tackle shop that now ships anywhere in the United States.

We started behind a counter in East Tennessee, selling bait and tackle to people heading out on the water that same morning. We learned what actually catches fish, what holds up after a season, and what is just packaging.

Today we run the same shop online. Same brands, same picks, same honest answers — the difference is it comes to your door instead of you driving to us. Orders go out fast, usually the same day, and you get a tracking number the moment it is packed.

We are anglers. If you are not sure what to buy for the lake you fish, email us and ask. You will get an answer from someone who fishes, not a call centre.

Ronnie and Nikki
Superior Bait & Tackle